Three months after the launch of the rebrand Murad's sales increased by over 30%. Since then, they quadrupled in size and were recently purchased by Unilever. Their brand identity and packaging has lasted them a long time, earning them valuable equity. A worthwhile investment.
Our original brand strategy centered on the strength of the Doctor-developed products and their proven results. Our concept came from the idea of combining luxury with utilitarian beauty and simplicity. We expressed their brand idea in packaging, by designing a minimalist, functional system inspired by pharmaceutical labels.